CROSS-CHANNEL MARKETING
General Articles
Welcome to our articles page! These articles provide in-depth information on some commonly used marketing terms, strategies, tools, and more. Think of this as a glossary. Feel free to bookmark it, share it, and refer back to it as often as you need. The two main categories: cross-channel marketing and customer experience highlight two of Iterable’s key strengths. We value using multiple marketing channels cohesively to create the ultimate, personalized customer experience.
CROSS-CHANNEL MARKETING
What is Geofencing?
CROSS-CHANNEL MARKETING
SMS Opt-Out and Opt-In Rules: Should You Include These Options?
CROSS-CHANNEL MARKETING
Why are Email Unsubscribe Options Important?
CROSS-CHANNEL MARKETING
What is a Nurture Campaign?
CROSS-CHANNEL MARKETING
Cart Abandonment: Strategies & Tips
CROSS-CHANNEL MARKETING
What is an Onboarding Email Sequence?
CROSS-CHANNEL MARKETING
What is a Welcome Email? (Tips and Best Practices)
CROSS-CHANNEL MARKETING
How to Write an Onboarding Email for New Customers
CROSS-CHANNEL MARKETING
What is an Email Nurture Campaign? (Beginner's Guide)
CROSS-CHANNEL MARKETING
What is Cross-Channel Campaign Management?
CROSS-CHANNEL MARKETING
How to Create an Email Personalization Strategy
CROSS-CHANNEL MARKETING
What is Email Personalization?
CROSS-CHANNEL MARKETING
What is a Mobile Marketing Platform?
CROSS-CHANNEL MARKETING
What is SMS Marketing?
CROSS-CHANNEL MARKETING
How to Increase Customer Engagement in Mobile Marketing
CROSS-CHANNEL MARKETING
How to Increase Customer Engagement in Email Marketing
CROSS-CHANNEL MARKETING
How to Create a Cross-Channel Marketing Campaign
CROSS-CHANNEL MARKETING
Beginner’s Guide to Cross-Channel Marketing
CROSS-CHANNEL MARKETING
What is a Promotional Email?
CROSS-CHANNEL MARKETING
How to Create an Email Marketing Strategy (for Beginners)
CROSS-CHANNEL MARKETING
What is an Email Marketing Strategy?
CROSS-CHANNEL MARKETING
What is an Email Autoresponder?
CROSS-CHANNEL MARKETING
What is an Email Marketing Service Provider?
CROSS-CHANNEL MARKETING
What is an Email Service Provider (ESP)?
CROSS-CHANNEL MARKETING
How to Write Transactional Emails: Tips and Best Practices
CROSS-CHANNEL MARKETING
What Are Transactional Emails?
CROSS-CHANNEL MARKETING
What is A/B Testing? A Guide With Examples
CROSS-CHANNEL MARKETING
What Are Deep Links?
CROSS-CHANNEL MARKETING
What is Centralized Data?
CROSS-CHANNEL MARKETING
What is a Triggered Message?
CROSS-CHANNEL MARKETING
What is Email Targeting?
CROSS-CHANNEL MARKETING
What is Email Marketing?
CROSS-CHANNEL MARKETING
What is Marketing Automation and How is it Used?
CROSS-CHANNEL MARKETING
Omnichannel vs. Multi-Channel Marketing: Is There a Difference?
CROSS-CHANNEL MARKETING
What is Channel Optimization?
CROSS-CHANNEL MARKETING
What is IP Warming?
CROSS-CHANNEL MARKETING
What is Push Notification Marketing (and How Does it Work?)
CROSS-CHANNEL MARKETING
What Are Rich Push Notifications?
CROSS-CHANNEL MARKETING
What is a Marketing Drip Campaign?
CROSS-CHANNEL MARKETING
Customer Data Platform (CDP Marketing)
CROSS-CHANNEL MARKETING