Watch a 5 Minute Demo

What is your company email address?

What is your country/permanent residence?

In which state do you live?

Loading...

Thanks for submitting!

The demo will be in your inbox shortly.

What is your first name?

What is your last name?

What is your company email address?

What is your company's name?

What is your country/permanent residence?

In which state do you live?

Schedule a demo to learn more.

Company Email *Please provide your company email

Country *What is your country/permanent residence?

I have read and agree to the privacy policy.

Thank you !

Thanks for contacting us, we’ll be in touch shortly.

Cross-Channel Marketing

Welcome to our articles page! These articles provide in-depth information on some commonly used marketing terms, strategies, tools, and more. Think of this as a glossary. Feel free to bookmark it, share it, and refer back to it as often as you need. The two main categories: cross-channel marketing and customer experience highlight two of Iterable’s key strengths. We value using multiple marketing channels cohesively to create the ultimate, personalized customer experience.

General Articles (View all)

What is an Email Template in Digital Marketing?

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What is an Email Template in Digital Marketing?"/>

CROSS-CHANNEL MARKETING

What is an Email Template in Digital Marketing?

What is Geofencing?

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Mobile-Marketing-125x125.png" alt="What is Geofencing?"/>

CROSS-CHANNEL MARKETING

What is Geofencing?

SMS Opt-Out and Opt-In Rules: Should You Include These Options?

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Mobile-Marketing-125x125.png" alt="SMS Opt-Out and Opt-In Rules: Should You Include These Options?"/>

CROSS-CHANNEL MARKETING

SMS Opt-Out and Opt-In Rules: Should You Include These Options?

Why are Email Unsubscribe Options Important?

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="Why are Email Unsubscribe Options Important?"/>

CROSS-CHANNEL MARKETING

Why are Email Unsubscribe Options Important?

What is a Nurture Campaign?

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What is a Nurture Campaign?"/>

CROSS-CHANNEL MARKETING

What is a Nurture Campaign?

Cart Abandonment: Strategies & Tips

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="Cart Abandonment: Strategies & Tips"/>

CROSS-CHANNEL MARKETING

Cart Abandonment: Strategies & Tips

What is an Onboarding Email Sequence?

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What is an Onboarding Email Sequence?"/>

CROSS-CHANNEL MARKETING

What is an Onboarding Email Sequence?

What is a Welcome Email? (Tips and Best Practices)

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What is a Welcome Email? (Tips and Best Practices)"/>

CROSS-CHANNEL MARKETING

What is a Welcome Email? (Tips and Best Practices)

How to Write an Onboarding Email for New Customers

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="How to Write an Onboarding Email for New Customers"/>

CROSS-CHANNEL MARKETING

How to Write an Onboarding Email for New Customers

What is an Email Nurture Campaign? (Beginner's Guide)

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What is an Email Nurture Campaign? (Beginner's Guide)"/>

CROSS-CHANNEL MARKETING

What is an Email Nurture Campaign? (Beginner's Guide)

What is Cross-Channel Campaign Management?

CROSS-CHANNEL MARKETING

What is Cross-Channel Campaign Management?

How to Create an Email Personalization Strategy

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="How to Create an Email Personalization Strategy"/>

CROSS-CHANNEL MARKETING

How to Create an Email Personalization Strategy

What is Email Personalization?

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What is Email Personalization?"/>

CROSS-CHANNEL MARKETING

What is Email Personalization?

What is a Mobile Marketing Platform?

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Mobile-Marketing-125x125.png" alt="What is a Mobile Marketing Platform?"/>

CROSS-CHANNEL MARKETING

What is a Mobile Marketing Platform?

What is SMS Marketing?

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Mobile-Marketing-125x125.png" alt="What is SMS Marketing?"/>

CROSS-CHANNEL MARKETING

What is SMS Marketing?

How to Increase Customer Engagement in Mobile Marketing

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Mobile-Marketing-125x125.png" alt="How to Increase Customer Engagement in Mobile Marketing"/>

CROSS-CHANNEL MARKETING

How to Increase Customer Engagement in Mobile Marketing

How to Increase Customer Engagement in Email Marketing

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="How to Increase Customer Engagement in Email Marketing"/>

CROSS-CHANNEL MARKETING

How to Increase Customer Engagement in Email Marketing

How to Create a Cross-Channel Marketing Campaign

CROSS-CHANNEL MARKETING

How to Create a Cross-Channel Marketing Campaign

Beginner’s Guide to Cross-Channel Marketing

CROSS-CHANNEL MARKETING

Beginner’s Guide to Cross-Channel Marketing

What is a Promotional Email?

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What is a Promotional Email?"/>

CROSS-CHANNEL MARKETING

What is a Promotional Email?

Email Marketing (View all)

What is an Email Template in Digital Marketing?

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What is an Email Template in Digital Marketing?"/>

EMAIL MARKETING

What is an Email Template in Digital Marketing?

Why are Email Unsubscribe Options Important?

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="Why are Email Unsubscribe Options Important?"/>

EMAIL MARKETING

Why are Email Unsubscribe Options Important?

What is a Nurture Campaign?

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What is a Nurture Campaign?"/>

EMAIL MARKETING

What is a Nurture Campaign?

Cart Abandonment: Strategies & Tips

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="Cart Abandonment: Strategies & Tips"/>

EMAIL MARKETING

Cart Abandonment: Strategies & Tips

What is an Onboarding Email Sequence?

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What is an Onboarding Email Sequence?"/>

EMAIL MARKETING

What is an Onboarding Email Sequence?

What is a Welcome Email? (Tips and Best Practices)

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What is a Welcome Email? (Tips and Best Practices)"/>

EMAIL MARKETING

What is a Welcome Email? (Tips and Best Practices)

How to Write an Onboarding Email for New Customers

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="How to Write an Onboarding Email for New Customers"/>

EMAIL MARKETING

How to Write an Onboarding Email for New Customers

What is an Email Nurture Campaign? (Beginner's Guide)

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What is an Email Nurture Campaign? (Beginner's Guide)"/>

EMAIL MARKETING

What is an Email Nurture Campaign? (Beginner's Guide)

How to Create an Email Personalization Strategy

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="How to Create an Email Personalization Strategy"/>

EMAIL MARKETING

How to Create an Email Personalization Strategy

What is Email Personalization?

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What is Email Personalization?"/>

EMAIL MARKETING

What is Email Personalization?

How to Increase Customer Engagement in Email Marketing

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="How to Increase Customer Engagement in Email Marketing"/>

EMAIL MARKETING

How to Increase Customer Engagement in Email Marketing

What is a Promotional Email?

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Email-Marketing-125x125.png" alt="What is a Promotional Email?"/>

EMAIL MARKETING

What is a Promotional Email?

How to Create an Email Marketing Strategy (for Beginners)

EMAIL MARKETING

How to Create an Email Marketing Strategy (for Beginners)

What is an Email Marketing Strategy?

EMAIL MARKETING

What is an Email Marketing Strategy?

What is an Email Autoresponder?

EMAIL MARKETING

What is an Email Autoresponder?

What is an Email Marketing Service Provider?

EMAIL MARKETING

What is an Email Marketing Service Provider?

What is an Email Service Provider (ESP)?

EMAIL MARKETING

What is an Email Service Provider (ESP)?

How to Write Transactional Emails: Tips and Best Practices

EMAIL MARKETING

How to Write Transactional Emails: Tips and Best Practices

What Are Transactional Emails?

EMAIL MARKETING

What Are Transactional Emails?

What is A/B Testing? A Guide With Examples

EMAIL MARKETING

What is A/B Testing? A Guide With Examples

Mobile Marketing/SMS (View all)

What is Geofencing?

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Mobile-Marketing-125x125.png" alt="What is Geofencing?"/>

MOBILE MARKETING/SMS

What is Geofencing?

SMS Opt-Out and Opt-In Rules: Should You Include These Options?

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Mobile-Marketing-125x125.png" alt="SMS Opt-Out and Opt-In Rules: Should You Include These Options?"/>

MOBILE MARKETING/SMS

SMS Opt-Out and Opt-In Rules: Should You Include These Options?

What is a Mobile Marketing Platform?

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Mobile-Marketing-125x125.png" alt="What is a Mobile Marketing Platform?"/>

MOBILE MARKETING/SMS

What is a Mobile Marketing Platform?

What is SMS Marketing?

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Mobile-Marketing-125x125.png" alt="What is SMS Marketing?"/>

MOBILE MARKETING/SMS

What is SMS Marketing?

How to Increase Customer Engagement in Mobile Marketing

<img class="article-card-image" src="https://iterable.preview.strattic.io/wp-content/uploads/2021/08/Article-Mobile-Marketing-125x125.png" alt="How to Increase Customer Engagement in Mobile Marketing"/>

MOBILE MARKETING/SMS

How to Increase Customer Engagement in Mobile Marketing

What Are Deep Links?

MOBILE MARKETING/SMS

What Are Deep Links?

What is Push Notification Marketing (and How Does it Work?)

MOBILE MARKETING/SMS

What is Push Notification Marketing (and How Does it Work?)

What Are Rich Push Notifications?

MOBILE MARKETING/SMS

What Are Rich Push Notifications?

Location-Based Marketing: What it is and How it Works

MOBILE MARKETING/SMS

Location-Based Marketing: What it is and How it Works

Change Language

Selecting a different language will change the content of iterable.com

France (Français)

Germany (Deutsch)

Netherlands (Nederlands)

Spain (Español)