A fundamental rule of marketing has always been to meet customers where they are. That expectation has only increased today, with the average consumer spending over 5 hours per day on their phone.

This guide will walk you through how to create successful mobile marketing campaigns across each distinct phase in the customer’s journey with your brand, so you can achieve familiarity, engagement and trust.

Download this guide to learn:

• The 10 mobile campaigns you need to support the entire customer lifecycle
• The essential ingredients of each campaign to improve performance
• Leading industry push and in-app examples in the wild and why they work