Testing has always been a cornerstone of Calm’s growth marketing strategy. With tools like Amplitude and Iterable in their stack, Calm leans into their analytics and runs A/B tests based on facts vs. theories. Join Sue Cho, Head of Lifecycle Marketing at Calm, and hear how her focus on data and strong testing mentality has uncovered surprising truths that allowed Calm to shift gears quickly. 

In this session, we dive into: 

• Creating your own best practices
• Harnessing your MarTech stack’s power to iterate quickly and effectively
• Discovering insights that shape your marketing strategy