CUSTOMER EXPERIENCE
General Articles
Welcome to our articles page! These articles provide in-depth information on some commonly used marketing terms, strategies, tools, and more. Think of this as a glossary. Feel free to bookmark it, share it, and refer back to it as often as you need. The two main categories: cross-channel marketing and customer experience highlight two of Iterable’s key strengths. We value using multiple marketing channels cohesively to create the ultimate, personalized customer experience.
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What is Bottom of the Funnel Marketing?
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What is Mid-Funnel Marketing?
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What is Top of Funnel Marketing?
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What is a Marketing Workflow?
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What is Customer Sentiment Analysis?
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What is a Digital Marketing Touchpoint?
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What is a Customer Marketing Funnel?
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What is Customer Referral Marketing?
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What is Brand Authenticity?
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Inbound Marketing vs. Outbound Marketing: What’s the Difference?
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What is a Marketing Persona?
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How to Create a Unified Customer Experience
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What is a Customer Data Platform, and How Does it Work?
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What is Customer Engagement Marketing?
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How to Create a Customer Engagement Strategy
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What is Customer Engagement?
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How to Build a Customer Relationship
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What is Customer Relationship Management (CRM)?
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What is Dynamic Content?
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What is Retention Marketing?
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What is Digital Transformation?
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What is Frequency Capping?
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What is Market Segmentation?
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How to Minimize Customer Churn
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What is Lifecycle Marketing?
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What is Customer Journey Mapping?
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What is Real-Time Personalization (and How Does it Work?)
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What is a Single Source of Truth (SSOT)?
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What is a 360-Degree Customer View?
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What is Customer Segmentation?
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