About StreetEasy
StreetEasy is reimagining how people buy, sell, and rent homes across New York City and New Jersey. Used more than any other local real estate platform, StreetEasy’s website and mobile apps provide vetted and verified listings, plus intuitive search tools and data-driven content to help people unlock the opportunity of living here.
StreetEasy, launched in 2006 and based in Manhattan, is owned and operated by Zillow Group (NASDAQ: Z and ZG) and is a registered trademark of Zillow, Inc.
Nate 's Bio
As Manager, Marketing Operations at StreetEasy, Nate gathers requirements from marketing, product, strategy and engineering partners to scope and implement creative solutions across new and existing MarTech. Nate and his team support all Lifecycle Marketing and Operations at StreetEasy, overseeing the automation and upkeep of just shy of one billion messages annually to B2C and B2B audiences in the New York City real estate market.
Nate’s background encompasses more than a decade of marketing operations work, with concentrations within the travel, tourism and real estate verticals. Nate also serves his country as a signal soldier in the Arizona Army National Guard.
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Iterable has helped us accomplish hyper-dynamic content for our customers while reducing our reliance on engineering resources. Once we get the data connected to Iterable, whether via Data Feed, Catalog or Custom Event, we’re empowered to filter on and create increasingly targeted segmentation and journeys that reach the right customer, at the right time, via the right channel.
Interview
What brings you joy in your role?
Problem solving. The marketing operations team is comprised of marketing data guardians. As such, we’re often the first and only experts who can identify the long term impact of various product and platform updates on our customers and campaigns. This often involves rolling up our sleeves and implementing creative solutions, or diving deep into mysterious metrics, the outcome of which always results in a greater understanding of both our roles and our data.
What’s a mistake you’ve made at work, and how did you deal with it or what did you learn from it?
Early in my career I sent an email to the wrong tab of an Excel spreadsheet, inviting hundreds of unintended guests to a private event. The lesson: always double check which tab you are utlizing in a spreadsheet and confirm your list as whole before executing a send.
What tips, tricks, or pieces of advice would give a new Iterable user?
The Iterable knowledge base is quite helpful; spend a great deal of time boning up on the handlebars section especially, as this will be the key 90% of your dynamic content challenges.
What challenges was your team experiencing prior to Iterable? How has Iterable helped address these challenges?
Iterable has helped us accomplish hyper-dynamic content for our customers while reducing our reliance on engineering resources. Once we get the data connected to Iterable, whether via Data Feed, Catalog or Custom Event, we’re empowered to filter on and create increasingly targeted segmentation and journeys that reach the right customer, at the right time, via the right channel.
As a consumer, what brings you joy from a brand’s outreach/communication?
As a dark mode enthusiast, I can always appreciate a well designed email that displays elegantly in both dark mode and light mode across all devices. I am a firm believer in accessibility and usability, and empowering consumers to engage in content via the format they personally enjoy.
What do you think will be the next big thing in the marketing industry (AI, automation, new channels?)
AI and automation are here to stay, but we have yet to see it used to its full potential in Marketing journeys. When AI can zero in on new or high propensity segments and useful analytics, unprompted, we will be ready for some truly exciting customer journeys.
What’s the best advice you’ve ever been given?
It’s not a race; enjoy the journey and focus on learning and creating the best possible product at all stages of your career. The rest will fall into place.
What’s one thing that can instantly make your day better?
Receiving or giving someone a compliment. It’s free and can make all the difference.