About Jobble
Jobble is the largest all-in-one platform for job seekers seeking flexible work. As the leading marketplace, we connect gig economy workers with nationwide job opportunities, including full-time positions from our comprehensive job board. Our mission is to empower hourly workers by maximizing their income potential, offering health benefits and financial solutions, and providing access to both short-term and long-term work options.
Since 2016, we have transformed the way people work by supporting underrepresented hourly workers and providing businesses with a simple, all-in-one platform to manage their flexible and full-time workforce. Join us in shaping the future of work at Jobble by visiting jobble.com.
Andrew's Bio
Andrew was born and raised in Boston, MA. He received his bachelor’s in management and marketing from Suffolk University in 2016. Senior year he started as an intern at Jobble and later was brought on full-time. He’s now been there for 7 years currently working as the Sr. Marketing Operations Manager.
Fun Facts
Promotions
Featured Quote
Before Iterable we had three different services for sending email, SMS, and push notifications. It was quite cumbersome having to switch between each of those services and have them sync in a way that would make sense to the user. With Iterable, I’m able to send using all three channels, plus more, with logic that can communicate with one another.
Interview
When and how did you get your start in marketing?
I started at Jobble in 2015 as a BDR intern that I was connected to by a university professor. When I graduated in 2016, I was offered a full-time position. As a startup early in its lifetime, there were a lot of hats to wear so I was able to float through a variety of roles. In 2020, I developed a strong liking for marketing operations and have stayed in this position ever since.
What brings you joy in your role?
I find joy most when I’m building. This includes replicating UI/UX campaign designs, getting intricate with the conditional logic for the best personalization, or developing journeys.
What tips, tricks, or pieces of advice would give a new Iterable user?
Spend time learning about the features Iterable offers. That includes all the nodes in Journeys, data feed/catalogs, or custom events. These small little things in each feature can be paired to make a solid user experience. Definitely explore everything Iterable has available.
What challenges was your team experiencing prior to Iterable? How has Iterable helped address these challenges?
Before Iterable we had three different services for sending email, SMS, and push notifications. It was quite cumbersome having to switch between each of those services and have them sync in a way that would make sense to the user. With Iterable, I’m able to send using all three channels, plus more, with logic that can communicate with one another.
What are some Iterable features that have made your job easier? Or have been game-changers for yourself and your team?
Iterable’s AI products have been very helpful to us. We use Send Time Optimization as well as Channel Optimization frequently. This does relieve us from figuring out which channel to use and to whom we should send it in order to achieve the best results.
As a consumer, what brings you joy from a brand’s outreach/communication?
Each time Iterable has sent me a gift box, I’m overjoyed to be a part of this community. Those extra steps show the appreciation Iterable has for their customers and I think that goes a long way.
What do you think will be the next big thing in the marketing industry (AI, automation, new channels?)
Right now it certainly seems like AI is all the rage. More and more I hear people say, “let’s ask ChatGPT.” As I’ve seen it create complex dinner recipes, I’ve also seen it create tremendous sales pitches. The use of AI is going to expand quite far into the workplace.
If you weren’t a marketer, what would you be?
A lumberjack or park ranger.
What is one goal you’d like to achieve in your lifetime?
To receive my black belt in Brazilian Jiu Jitsu
Campaign Portfolio
Personalizing the Job Search Journey
Objective
We wanted to promote regional job listings to job seekers.
Summary
We used conditional logic that would personalize the email to display the most relevant information.
Results
Voila! Personalized job emails for our subscribers.
The raw email
This is the raw version of an email template we send to our users when there is a new job posted in their area. This email is triggered from the API with a payload of the jobs. I’ve applied some conditional logic that would personalize the email to display the most relevant information.
Here’s what I did:
- In the preheader, there’s a long set of logic that checks the job inventory of the payload to see what company names could be displayed. I want to display only unique company names with no duplicates. The reason why this code is so long is because it checks through all the jobs and makes sure they’re displayed properly. By properly I mean:
- Company A is hiring (if there is only one unique company)
- Company A and Company B are hiring (if there are two)
- Company A, Company B, and Company C are hiring (if there are three)
- At the top of the body I used the #assign logic to help identify what jobs are starting within a week’s time. Those are the jobs we want to display. However, if there are none that start within a week, I have it display all the jobs AKA jobs that aren’t starting soon.
- For the CTA, we want to have a gradient fill to it but we’ve seen that only renders correctly on gmail desktops. Luckily gmail is the largest domain we email but for the rest, they receive the plain fill CTA.
The final result
This is the final version of the email.
