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We are beyond excited to announce a feature geared towards helping marketers overcome data challenges: our new Iterable Ingest Toolkit.

Even in areas where we prefer human decision-making, machine learning provides valuable insights to help us make more informed decisions.

Here’s what you need to know about zero-party customer data, how to collect it, and how to put it to use for your brand.

With every new year comes the many articles on marketing trends and predictions—we’ve shared several of our own, in fact. What makes forecasting the most impactful is when it’s built…

I reached out to Ragnarok, AppsFlyer, Movable Ink, and Modular Marketing about mobile marketing predictions for 2024. Let’s get into it.

I put together some thoughts on email marketing predictions so, without further ado, let’s see what 2024 has in store.

Care.com recognized the importance of creating a cross-channel experience and used Iterable AI to make that happen.

Hack Week is our way of fostering a culture of innovation within the company. It about turning wild ideas into game-changing solutions.

Explore why leveraging insights within Iterable’s Brand Affinity allows for deeper analysis of engagement by the user.

Seed testing is sending an email to a group of email addresses to see if landed in the inbox, the spam folder, or went missing.

What does a smishing attack look like? How do they work? Let’s explore SMS phishing a bit more to shed some light on this new type of attack.

We compiled resources from across the web to compile a list of the biggest mobile marketing changes from 2023.

It’s safe to say when it comes to AI, Katie King knows her stuff. So, let’s get into what she covered in her recent webinar with Iterable.

Artificial intelligence is experiencing a monumental rise. While it came out swinging in 2023 (McKinsey called 2023 Generative AI’s breakout year), we’re all starting to settle into the new normal…

We gathered resources from across the web to compile a list of the biggest email marketing changes we saw in 2023.

Building your social presence requires a deep understanding of who your customer is and how they like to be reached.

Let’s explore reasons to consolidate your martech stack, ways to start and complete the process, and stories of organizations reaping rewards.

BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive…

This post was originally published November 21, 2022. This year, Iterable users sent over 4 billion emails over Black Friday/Cyber Monday weekend—a 36% increase in volume since 2022. Since Iterable…

Looking to bring that wow-factor to your campaigns? Here are eight email design trends to get your creative juices flowing this year.