The emails presented in this communication are for illustrative purposes only and are not representative of any official endorsements or partnerships with the brands featured. The brands mentioned in this communication are not Iterable customers or affiliates. The purpose of showcasing these examples is to provide generic representations of effective email marketing strategies, design elements, or content practices. The inclusion of any brand names or logos does not imply any association, endorsement, or relationship with the entities mentioned. If you have any concerns or inquiries regarding the content presented, please contact us for clarification. We respect the intellectual property rights of all brands and aim to use examples that adhere to ethical standards.
Gobble gobble, ya’ll. Thanks for joining us. We, like other content teams, are trying to figure out what content to release around the holidays. Do people read content this time of year? Do we want people to spend time reading content or focus on enjoying time with family? So, as a compromise, we thought we’d keep it light.
Thanksgiving, a time of gratitude and celebration, offers a prime opportunity for businesses to connect with their audience through email campaigns that resonate. So now that the big day is here, we want to recognize the brands that are captivating audiences in a fun, dynamic way.
In the spirit of keeping it light and easy-to-digest, let’s take a look at some recent examples of Thanksgiving emails in preparation for this year’s holiday season.
Top-Notch Thanksgiving Email Examples
1. Disruptive Advertising
Disruptive Advertising, a marketing agency based out of Utah, caught our eye with this different Thanksgiving email. While most brands use this time of year to thank their customers directly, Disruptive Advertising stuck to their B2B roots and offered advice to businesses on how they should thank their coworkers and customers.
Disruptive Advertising, instead of thanking their customers directly, took a more B2B route. Source: ReallyGoodEmails.
Something we’re seeing a lot more of is the lack of gatekeeping—there’s no “click to read more” or “sign up to get the scoop.” The email itself is the content. Sure, there’s links here and there to some of their products or services, like their “Thank You Machine,” but Disruptive Advertising intended for this email to serve as a standalone resource.
2. Tracksmith
Thanksgiving, for some (not me), is the season of 3Ks, 5Ks, marathons, “Turkey Trots,” etc. Performance apparel brand, Tracksmith, took advantage of the time of year and sent a very simple, purely interactive email. The landing pages have since expired but one can only imagine these buttons lead to similar, if not the same, landing page featuring the later-mentioned Black Friday deal.
Tracksmith sent a simple email that encourages engagement. Source: ReallyGoodEmails.
It’s honestly pretty brilliant to have such a simple email and one that plays to people’s desires to check off an item on their to-do list or meet a goal. Not only that, it’s a way for Tracksmith to collect information on their customers. They don’t run during Thanksgiving? Maybe next year those customers don’t get emails featuring running shoes, maybe instead they’ll feature “lifestyle” clothing.
3. Artifact Uprising
Sometimes a heartfelt message is enough. Artifact Uprising, a photo printing company, took this approach in their Thanksgiving email. There’s no product plugs other than the links at the top and bottom of the email. The point of the email is to create a moment of pause and gratitude, and it does just that.
Artifact Uprising managed to send a heartfelt, not overly-cheesy email that calls for genuine gratitude. Source: ReallyGoodEmails.
Another highlight of this email is the design—it’s clean and inviting. It immediately gives off the holiday feeling without shoving a turkey in their customers’ faces. Extending the image down under the text also draws the eye down into the body copy. The colors are warm, calm and engaging.
Full Stomachs, Fuller Inboxes
You did it, you reached the end. If you’re thinking, “That’s it?” Well, we kept our promise and kept it light. Consider this a content amuse bouche—bite-sized, but packs a punch.
The top takeaway from this post is that customers have come to expect an over-saturated inbox—especially during the holidays. Brands have not only the challenge, but also the responsibility to stand out and make an impact for their customers. Instead of settling for blending into the noise, there needs to be an evolution in how marketers communicate with their customers.
So, when crafting a compelling Thanksgiving email, authenticity is paramount. A standout email not only showcases enticing promotions but also tells a story that resonates with the spirit of Thanksgiving. As we navigate the evolving landscape, these strategies promise to forge deeper connections and foster meaningful engagement during the Thanksgiving season and beyond.
Curious how Iterable can help your marketing team send outstanding holiday emails? Schedule a demo today.
