| 1:00 PM - 5:00 PM | Pre-Conference Customer Workshops |
| 5:00 PM | Welcome Reception |
Activate Summit
Where AI and Creativity Spark Marketing Joy
Join us in person in San Jose, CA | April 30 – May 2, 2024
Or online for the Virtual Experience | May 14-16, 2024
Activate Summit is happening in
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hrs
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Why Attend
Collaboration and innovation are core tenets of marketing. By attending Activate, you get a firsthand look at how rapid advancements and adoption of AI in 2023 have shown marketers efficiency and productivity gains—not to mention the sheer acceleration of execution.
At Activate Summit 24, we set out to marketers with strategies and tips for combining AI, cross-channel marketing, and human ingenuity to make marketing moments that last. Leading marketing experts are coming from around the world to share their experiences—their successes and failures—and their best advice about how they connect people with products that bring them joy.
Why Attend
Collaboration and innovation are core tenets of marketing. By attending Activate, you get a firsthand look at how rapid advancements and adoption of AI in 2023 have shown marketers efficiency and productivity gains—not to mention the sheer acceleration of execution.
At Activate Summit 24, we set out to marketers with strategies and tips for combining AI, cross-channel marketing, and human ingenuity to make marketing moments that last. Leading marketing experts are coming from around the world to share their experiences—their successes and failures—and their best advice about how they connect people with products that bring them joy.
Why Attend
Collaboration and innovation are core tenets of marketing. By attending Activate, you get a firsthand look at how rapid advancements and adoption of AI in 2023 have shown marketers efficiency and productivity gains—not to mention the sheer acceleration of execution.
At Activate Summit 24, we set out to marketers with strategies and tips for combining AI, cross-channel marketing, and human ingenuity to make marketing moments that last. Leading marketing experts are coming from around the world to share their experiences—their successes and failures—and their best advice about how they connect people with products that bring them joy.
Who You’ll Meet
Activate Summit is for the marketing masters involved in bringing customers a delightful experience. And it takes a team—a cross-functional crew of Dreamers, Builders, and Makers—in order to craft a truly meaningful moment. Because every expert brings something unique to the table.
Dreamers
Dreamers constantly have an innovative, clear eye on the future. They think big and identify the direction of your brand and ensure customers grow along with the business.
Builders
Builders thrive in problem solving and shaping the foundation on which the business succeeds. They construct products that bring customers joy and create the best infrastructure to empower brand growth.
Makers
Makers foster connections directly with customers. They craft strategies and tactics that promote long term relationships and satisfy the customer’s call for individualization.
Past Attendees
Agenda at a Glance
The schedule can be updated up until the event, so check back often and opt-in to receive notifications. All times are in PDT (Pacific Daylight Time).
Tuesday, April 30, 2024
Wednesday, May 1, 2024
| 8:00 AM | Breakfast and Registration |
| 9:00 AM | Morning Keynote |
| 10:00 AM | Morning Breakout Sessions |
| 12:00 PM | Lunch |
| 1:00 PM | Afternoon Breakout Sessions |
| 5:30 PM | Activate Party |
| 9:00 PM | End of Conference Day 1 |
Thursday, May 2, 2024
| 8:00 AM | Breakfast and Registration |
| 9:00 AM | Keynote Session |
| 11:00 AM | Lunch |
| 12:00 PM | Morning Sessions |
| 1:30 PM | End of Activate Conference |
Session Tracks
Marketing Strategy and Leadership
Marketing is the function with the most diverse skillsets. There are strategists, creatives, engineers, data scientists, analysts, event planners, and so much more. “The Makings of a Marketing Leader” celebrates how these diverse skillsets develop and provides a roadmap towards the future of marketing leadership.
Past sessions in this track include: Getting Started with Zero- and First-Party Data with Strava
Putting It Into Practice
Marketing is the name; personalization is the game. The “Practice Makes Personal” track focuses on the “how” of marketing. How do you use the most innovative technologies to connect with your audience at an individual level? You’ll be able to answer this and show your team the ropes.
Past sessions in this track include: Going Beyond Opens and Clicks to Build Value with A+E Networks
Community and Collaboration
We’re all in this together. Marketing is a vast, welcoming community of professionals experimenting and finding new, inventive ways to develop deep relationships with customers. The “One Team, One Dream” track gives attendees the opportunity to discuss hot button topics affecting marketers today, share ideas, and meet experts across industries.
Past sessions in this track include: How to Apply Agile Practices Across Teams with Vibrent Health
Workshops
Discover an even bigger and better lineup of workshops at Activate Summit 2024, offering a wide array of topics. From beginners to advanced users, we will cater to all levels of learners.
Throughout the afternoon, you’ll have the chance to participate in multiple concise yet impactful workshops, covering areas such as SMS Strategy, Leveraging AI for Marketing Campaigns, and Deliverability Best Practices. Don’t miss out—reserve your spot for these workshops today before availability fills up!
Agenda Sessions at a Glance
From data to AI to cross-channel and everything in between, here’s a look at some of what Activate’s agenda has to offer. Be sure to check back in as titles and topics are subject to change!
| Reality of AI: A Conversation Around Stats | |
| How to Evaluate Your MarTech Stack Efficiency - Grammarly | |
| There's An App for That: Driving Engagement Through Mobile App Marketing | |
| Be Your Own Data Team: How to Break Free from IT for Data Ingestion | |
| Live Journey Building Workshop | |
| Turning Insights Into Experiments and Personalized Recommendations |
| How to Reach Zero-Party Data Readiness | |
| Predictive AI Explained | |
| SMS Compliance Simplified and Explained | |
| Driving Cross-Channel Personalization with Catalog | |
| # Tips to Measure Outcome-Based ROI | |
| Iterable Product Session | |
| Data Activation 101 | |
| Retention + Engagement Best Practices - Realtors Property Resource | |
| Make the Most of Your AI: Better Prompts, Better Automation, Better Tools |
| Building Your Personal Brand | |
| The Toolbox Talk | |
| AI Roundtable | |
| Plus One: How to Add Channels Seamlessly | |
| Tech Stack Roundtable | |
| SMS Roundtable | |
| Rising Through the Ranks: Specialist to Marketing Leader - Sandboxx | |
| Marketing Leadership 101 | |
| Resource Management: A Discussion on How to Make the Most with What You Have |
Tickets
Activate Summit is offering three types of tickets! Purchase our full access pass for all the latest and greatest, and if you want to elevate your Iterable skills, add workshops during our pre-conference day. Can't make it in person? Register to catch us online.
Full Pass
Keynotes
40+ Educational Sessions
Networking Receptions
Launch Special
(ends 12/20)
(ends 12/20)
$199
Super Early Bird
(ends 2/23)
(ends 2/23)
$599
Early Bird
(ends 3/29)
(ends 3/29)
$799
Regular Price
(ends 4/30)
(ends 4/30)
$999
Full Access + Workshop
Keynotes
40+ Educational Sessions
Networking Receptions
Pre-conference Customer
Workshops
Launch Special
(ends 12/20)
(ends 12/20)
$399
Super Early Bird
(ends 2/23)
(ends 2/23)
$799
Early Bird
(ends 3/29)
(ends 3/29)
$999
Regular Price
(ends 4/30)
(ends 4/30)
$1,199
Type
Launch Special
(ends 12/20)
(ends 12/20)
Super Early Bird
(ends 2/23)
(ends 2/23)
Early Bird
(ends 3/29)
(ends 3/29)
Regular Price
(ends 4/30)
(ends 4/30)
Full Pass
Keynotes
40+ Educational Sessions
Networking Receptions
$199
$599
$799
$999
Full Access + Workshop
Keynotes
40+ Educational Sessions
Networking Receptions
Pre-conference Customer
Workshops
$399
$799
$999
$1,199
Virtual Tickets
If you can't join us in San Jose, we'll miss you, but you don't have to miss us! We've got you covered. Shortly after Activate Summit, on May 14 - 16, we'll be hosting three virtual-only days featuring the best content from Summit and even some special content just for you.
Virtual
Keynotes
15+ Educational Sessions
Regular Sale
Free
Type
Regular Sale
Virtual
Keynotes
15+ Educational Sessions
Free
Justify Your Trip
Activate is back and bigger than ever! We understand that managers sometimes need a little help understanding the value of attending a conference. Let us help! Fill in the missing areas to personalize the Justify Your Activate Trip Letter and you’re all set!
Venue & Hotel
Activate Summit will be held at the Signia by Hilton San Jose. A block of rooms have been reserved at the conference hotel, the Signia by Hilton San Jose. The hotel room rate for Activate attendees is $319/night. All reservations must me made by Monday, April 8, 2024. Please note, attendees are responsible for their own bookings and cancellations.
Signia by Hilton San Jose
170 S Market Street
San Jose, California, 95113
Become a Sponsor
Learn how you can start engaging with the Activate community. We always lead with a growth mindset.
Speak at Activate
Apply to speak at one of our Activate events this year! Deadline to apply is January 15, 2024.
Become a Sponsor
Learn how you can start engaging with the Activate community. We always lead with a growth mindset.
Speak at Activate
Apply to speak at one of our Activate events this year! Deadline to apply is January 15, 2024.
Become a Sponsor
Learn how you can start engaging with the Activate community. We always lead with a growth mindset.
Speak at Activate
Apply to speak at one of our Activate events this year! Deadline to apply is January 15, 2024.
FAQs
When and where is Activate Summit?
Activate Summit North America will be held in San Jose at the Signia by Hilton from April 30-May 2, 2024 or join us online May 1-2 to May 14-16.
What is the dress code for Activate Summit?
Business comfortable attire is recommended for all functions related to Activate. A jacket or sweater is recommended for air-conditioned rooms at the Marriott Hotel to the Signia Hotel.
What if I have a dietary restriction?
There is an opportunity to indicate special dietary restrictions during the registration process. If you have dietary restrictions that are not mentioned in the registration form, please email us at activate@iterable.com.
Which airport should I fly into?
Best options for airports near San Jose are San Francisco International Airport (SFO) and San Jose International Airport (SJC).
What is the registration cost?
Please see the ticket section on the landing page for the latest pricing. Pricing will change depending on time of purchase.
How do I get an invoice?
After you purchase your ticket, a copy of your invoice will be sent to the email you used to register with. If you did not receive the invoice, please double check to make sure the email was not sent to your spam folder. Also, feel free to reach out to activate@iterable.com to receive a new copy of your invoice.
Can I transfer my ticket to a colleague?
We understand plans change. Please email activate@iterable.com.
Where should I send my media inquiry?
Please email your media inquires to our PR team at press@iterable.com.
I’m interested in being a session speaker. Who do I contact?
If you are interested in speaking at Activate Summit, please fill out this form by December 15, 2024.
What is the registration cancellation policy?
In the case that Activate is canceled, a full refund will be provided within a week. If you need to cancel due to special circumstances, please email activate@iterable.com.
What is the hotel cancellation policy?
The Signia by Hilton discounted room block has a 72-hour cancellation policy prior to your arrival. If you do not cancel within prior to 72-hours, you will be charged one-night room/tax.
Is there a group rate available?
Yes, you will recieve 30% off each of the current ticket prices when you register three or more guests for Activate Summit.
How can I get help with accessibility during the conference?
Iterable is committed to ensuring that Activate Summit is an inclusive event that all people, including those with disabilities, can participate in. If you experience any problems during registration or in accessing information on the website, or require special accommodations onsite, please reach out to event support at activate@iterable.com and we’ll connect you with a representative who can assist you.
Are meals included in my registration?
Meals are provided for all attendees for breakfast, lunch and refreshments during the main conference days (Wednesday, May 1–Thursday, May 2). Evening hors d’oeuvres options will be offered at the Welcome Reception on Tuesday, April 30 and at the Iterable Party on Wednesday, May 1.
Daily meals have been designed to accommodate gluten, dairy, and nut free attendees. Vegetarian/vegan options will also be offered.
Is there a discount for non-profit organizations?
We do offer a special rate for non-profit organizations, please email activate@iterable.com to learn more.
How can I attend a Pre-Conference Workshop?
Register for Pre-conference Workshops using the registration form above.
Will an event code of conduct be upheld? Where can I review the full code of conduct?
Activate is intended for networking and collaboration in the marketing community.
At Iterable, diverse identities are what drive us forward. We are committed to creating a safe environment that is inclusive and free from discrimination, regardless of race, religion, color, national origin, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, or any other protected categories under applicable law.
All participants of Iterable events must abide by the following policy:
Expected Behavior
Be considerate of those around you.
Be respectful of others and viewpoints that may be different from your own.
Be mindful of your words and actions.
Access the full code of conduct here.
Let’s Connect
Check out the buzz from #Activate23 on Twitter. We will be tweeting live from the event this spring!
The era of third-party data is ending. Let us help you navigate the transition to zero-party data collection and application. Join us at #Activate23 to hear from Strava on how they did it or read the blog post here: https://bit.ly/3Kiclgp #ZeroPartyData #DataPrivacy
Contact us
Have questions or comments? Reach out to us at activate@iterable.com