Iterable’s Growth Marketing Awards are designed to recognize and celebrate customers that are leveraging Iterable to power world-class customer engagement. We are very excited to announce the finalists and celebrate their accomplishments! Winners will be announced the week prior to Activate Live.
Consumer messaging is often not consistent across channels. According to Accenture, 80% of consumers receive a fragmented experience as they engage with a brand across multiple channels. Through your use of Iterable, explain how your company is activating data across multiple channels.
Finalist
“Switching to Iterable in 2019 and making it a core part of Ad Remover’s business strategy and structure has been one of the best decisions the company has ever made. The results have been phenomenal and speak for themselves. Iterable was instrumental in helping Ad Remover double revenue growth in 2019. Iterable’s powerful platform helps Ad Remover resolve twice as many payment issues in comparison to our previous efforts prior to Iterable, resulting in millions of dollars in saved, additional, and future revenue to Ad Remover.”
— Curtis Fullmer, Ad Remover
Winner!
Madison Reed is a beauty company revolutionizing the way women color their hair. Madison Reed’s winning submission featured its ‘credit card failure’ workflow, which uses email, SMS and direct mail to notify a customer that their credit card was rejected and that the company was not able to bill them for the month.
“Iterable makes it easy to incorporate several different channels of marketing communications to make it possible to get important notifications to our customers in a timely manner. If it wasn’t for Iterable, we would have to use three separate platforms to be able to communicate to our customers via all the platforms we’d like—email, SMS, and direct mail. Thankfully, we’re able to use the Iterable platform to have all these different communications work together. The best part is we’re able to pull reporting quickly, easily and in real time to get an understanding of whether our workflow is working.”
— Marie Seitzer, Lifecycle Marketing Manager, Madison Reed
Finalist
“We love the data capabilities with Iterable, the flexibility we have around events and user data, and how quickly these can be turned into audience segments. Running counts takes seconds, not minutes like with our old platform. Another significant improvement has been around operational efficiency and the time we save setting up new templates and campaigns in 14 languages. QA and testing is a breeze when you can preview with live data as well as custom payloads”
— Mikko Westberg, CRM Lead, Strava
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