Building an empathetic, cause-oriented connection is at the heart of mission-driven marketing. Beyond simply pursuing a profit, mission-driven brands seek to have an impact on the world around them. Join B-Corp leaders Guilhaum Ceccaldi, Head of Growth Marketing at Prose, and Boris Savoie-Doyer, Head of CRM at Aspiration, to learn:

• The role a brand's mission plays when customers consider buying
• How to balance building a business and making an impact
• Takeaways to build more authentic connections with your audience