Driving revenue and conversions has been the focus of marketing since the beginning. But that is changing, and marketers are now building experiences across the entire customer journey. Join Brian Balfour, CEO of Reforge, and Katie Pope, Director of Customer Marketing at Iterable, to learn: - Why marketers need to shift focus, and not just drive short-term growth or conversions - How to practically drive growth and focus on LTV - Measuring and influencing LTV throughout the customer lifecycle