Marketing is at the point where values and human connections are paramount to the brand-customer relationship. Building a relationship with consumers at the human level is a must-have to succeed. Getting to this stage has required a special focus on creativity and data, but now we're at a pivotal moment where brands need to adapt. In this session, Justin Zhu, CEO and Co-founder of Iterable, and Bela Stepanova, VP of Product Management, explore how we got here and how marketers can take lessons from marketing's history to adapt and build customer experiences that embrace humanity at the individual level.