CX, Sleep, Coffee, Repeat: Behind the Scenes of Blue Bottle's Data Strategy - Activate Virtual 2022

CX, Sleep, Coffee, Repeat: Behind the Scenes of Blue Bottle’s Data Strategy

Oriana Wen • Director, Data & Innovation

Today’s leading brands have access to more data than ever before to fuel deeper, more relevant customer experiences. Yet harnessing that data to deliver truly individualized touchpoints requires the right tech stack, and the right data strategy. Join Oriana Wen, Director of Data & Innovation at Blue Bottle Coffee, to hear how she used Segment and Iterable to unify online and in-store data across 90+ locations in the U.S. and Asia. You'll walk away with a jolt of caffeine on how to power a more cohesive customer experience.

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